Below are a few tips for providing a good user experience with your images: Thus, the more popular an image and the more clicks it gets, the higher the ranking. Google values relevance and quality in returning search results and thus, user experience feedback is a strong signal to Google for ranking purposes. Here are some tips to make sure your images are optimized to take advantage of search queries performed in Google Images: Images that enhance a user’s experience are ranked better by Google Since search ranking is often neglected and because there are so many more results presented on image search results pages, Google Images can help a local business or its products and services get found. And images of finished work product such as construction, fences or interior design are frequently sought by consumers to gauge the quality of a firm’s work. Venues and destinations are also topics that consumers want to see images of.
Optimize images for google image search professional#
Professional groups such as law firms and medical practices should expect searches of individual lawyers and doctors by name for portraits or profile pictures. For example, any business that relies on the reputation of individuals should take similar steps. But there are many other image categories that will benefit from better optimizing. Thus, any images posted by a business related to retail and consumer goods should be especially mindful of optimizing those images for organic search. Product Listing Ads (PLA) in Google Image search results Likewise, Google’s Product Listing Ad categories focus on retail and consumer goods, and searches of any of these categories in Google Images brings up a carousel of sponsored shopping results above the organic results. Images are particularly effective in marketing for retail and consumer goods, as evidenced by Pinterest’s limiting personalized customer support to these two business areas. And that means fewer clicks and traffic to the website hosting those images. While Google may analyze the surrounding content and index the image in that context, failing to provide Google with extra data that it can use to determine the image’s relevance to search queries is a lost chance to promote a brand, product, person, event, service or business. And file name is just one example of how images are often neglected in optimizing for search. Thus, these images that are named by the default raw file name are essentially unlabeled. Instead it appears as a result for a query that would never be entered. The image file name could have described the product as casual footwear or promoted the store brand or boosted traffic to its page by users looking for the Fred Perry 1934 Collection. The image below was a Google Image search result for IMG_9998 and is of a product from a retail store that sells footwear, apparel and accessories from about 100 brands. The search for IMG_9998 or any other auto-generated name is realistically never performed, yet a massive amount of data is uploaded this way. Clicking on the Image tab shows Google’s image search results, which likewise displays countless images labeled with the raw data file name. Any Google search for IMG_xxxx where the xs represent any number between 1 and 9,999 pulls up on average about 200,000 results. A simple test illustrates how much opportunity is lost. Yet it appears that those who post images often overlook ways to use images to show up in search results or to draw traffic to their sites. Nevertheless, it makes the point that Google Image search is a huge portion of overall search.
The above chart doesn’t present a complete picture of search, as it doesn’t include search on other media such as voice search, nor does it cover searches performed within apps.
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